Betsy DeJesu communications
Publicity & Marketing for Authors & Books
I have over two decades in the publishing industry as a book publicist and marketer. My time has been spent in the publicity and marketing departments at the Penguin Publishing Group, Oxford University Press, and Hachette Book Group.
I have been responsible for planning and implementing successful media events and promotional campaigns and managing high-functioning teams. I have worked with a wide range of thought leaders, scientists, and literary authors to hone their messages and grow their name recognition nationally.
When I'm not working on books, I'm reading them. I love podcasts, all animals, and chocolate chip cookies. I split my time between New York and Atlanta.
"It has been such a pleasure working with you! I'm so grateful for the hits you were able to bring to fruition, the countless interviews you scheduled, and all of your outreach. It was very clear how much work you put into this project, and we couldn't have done this without you."
—Hari Ziyad, editor in chief of RaceBaitr and author of Black Boy Out of Time
"Betsy was truly exceptional in every regard. In addition to being a tireless advocate for my book, she understood the market and was able to strategically target our efforts to the correct audience. Of high importance to me is that Betsy was also very patient with me as a first time author with no experience in the industry--providing me much needed advice and guidance on interviews and op-eds. I could not have imagined a better experience, and I recommend Betsy with the very highest possible enthusiasm. I have no doubt at all that my book received far more publicity as a direct result of her efforts. Wonderful experience!"
—Dr. James C. Zimring, author of What Science Is and How It Really Works
“Betsy is the kind of publicist you want on your team—she’s organized, thorough (turns over every leaf) and communicates well/frequently with all parties. It’s a tough media landscape out there, but Betsy digs deep, harnesses relationships, and adapts to get results. I would jump at the opportunity to work with her on any campaign again!”
—Sarah Falter, Assistant Director of Publicity, Hachette Books
"Betsy DeJesu is an extraordinary publicist. She is tenacious, creative, and on top of every detail. Her work ethic is incredible, and she consistently delivered top-flight results for our books. I cannot recommend her more highly."
—Lara Heimert, Publisher, Basic Books
"I’ve had the honor of working with Betsy in multiple stages throughout my career. When I was an intern she was a thoughtful and welcoming mentor, and I am so grateful to be able to work with her now as a colleague. Betsy is diligent, dedicated, communicative, and incredibly easy to work with. She has a consistently positive demeanor, sharp writing skills, and her years of publicity experience are evident in the incredible results she achieves for her clients."
—Lauren Rosenthal, Senior Publicist, Hachette Books
"Betsy's positive energy, forthright updates and practical approach were all top notch."
—Bob Langert, author of The Battle to Do Good
"Betsy DeJesu did amazing work promoting my last book. She worked tirelessly on my behalf, fielding inquiries from a wide range of TV, radio, and print outlets and securing interviews at every place from high-profile programs like NPR’s Fresh Air to small local stations, and everything in between. Reliable and resourceful. I don’t know what I would have done without her."
—Kevin M. Kruse, professor of history at Princeton University, and the author or co-editor of four books, including the award-winning White Flight and One Nation Under God
"Betsy DeJesu is a fantastic publicist and collaborator. She is also one of the most creative people I’ve had the chance to work with in publishing. Most important, the world pays attention to her books. For authors of serious nonfiction, there is no one better.”
—Dan Gerstle, Senior Editor
Each project is different, and that means every campaign is different, as well. I don't believe in the "one-size fits all" approach to publicity and marketing; I believe we work best when we work together to come up with a thoughtful, strategic campaign that is tailored to your project. What you see here can be customized to fit your exact publicity and marketing needs.
Fees vary based on the specific plan that you choose to pursue. Drop me a line, and we can chat about all the possible ways we can work together. I'm looking forward to connecting!
PR and marketing efforts include:
**National publicity campaign
**Press material compilation
**Expert positioning / outreach
**Author / publisher coaching and consulting
**Organizational / influencer outreach campaigns